IBT hosts virtual workshop with mymuesli and Rotterdam School of Management

True to the aim to translate our research into practical impact, Emanuel de Bellis and Jonas Görgen engaged in a workshop with the founders of German-based nutrition company mymuesli. mymuesli offers customized nutrition products for self-determined food choices and aims to be on the edge of technological possibilities, making it an exciting collaborator to work with. Joined by academic colleagues from the Rotterdam School of Management (RSM) at Erasmus University, an intriguing exchange around the topics of mass customization, AI, and consumer preferences took place, with the assembled practical and scientific backgrounds adding complementing perspectives on timely topics. Besides discussing future collaborations across these areas, the event proved the tremendous value in fostering exchange between research and practice.