IBT researchers will present their latest findings at the intersection of technology and consumer psychology at EMAC 2022

We are proud to announce that all IBT doctoral students have their work accepted for presentation at the yearly conference of the European Marketing Academy (EMAC) hosted by the Corvinus University of Budapest in May 2022. EMAC 2022 is expected to mark the first physical conference after two years of virtual gatherings, making it a special occasion.

Despite this year’s competitive admission, Francesc Busquet, Fotis Efthymiou, Jonas Görgen, and Meike Zehnle, all got their proposals accepted for oral presentation and will discuss their latest research on consumer psychology and technology. Francesc Busquet and our recent graduate Anouk Bergner are part of a special session on “Leveraging Unstructured Data for Marketing Insights:  Novel Perspectives on Text, Image, Video, and Voice Analytics” led by Christian Hildebrand and will present the project: “Love the Shape, But Hate the Weight”: Using Aspect-Based Sentiment Analysis to Identify Product Innovation Opportunities”. Fotis Efthymiou will deliver a presentation about his research together with Christian Hildebrand on “Designing Vulnerable Conversational Agents: The Impact of Trembling Vocal Cues on Empathic Concern and Prosocial Behavior”. Jonas Görgen will discuss research titled “You’re One in a Million: Uniqueness of Mass-Customized Products”, together with Emanuel de Bellis, Franziska Krause, Nikolaus Franke, Gerald Häubl and Pia Burghartz, and join the Doctoral Colloquium with the project: “Not Feeling Judged by Technology: Unsustainable Consumer Choice in Technology Presence”. Meike Zehnle, in joint work with Christian Hildebrand, will discuss her findings on how “Conversational Interfaces Reduce Financial Planning Stress”.

We are very much looking forward to representing IBT at EMAC 2022 and sharing our work at the intersection of technology and consumer psychology and hope for interesting discussions as well as meeting old and new colleagues.