The IBT utilizes a fully equipped lab with infrastructure to capture a broad range of implicit and explicit measures, from extracting physiological skin conductance, to assessing the arousal of a person, to audio recording devices, and extracting vocal features for emotion detection in the human voice.

Collaborating with the HSG’s Behavioral Lab, the IBT Team has access to a rich variety of technologies for collecting implicit measurements.

Implicit and Explicit Measures

Our Capabilities: Implicit Measures