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Anna Bouwer, M.A.

Doctoral Research Associate

Anna Bouwer has as main research focus the psychological implication of Artificial Intelligence in consumer-oriented context. Her interest lies on the value and quality perception of AI generated craftsmanship and behavioural decision making in the context of AI.

Anna received her B.Sc. in International Business and Emerging Markets from the University of Maastricht in 2017 and her M.A. in Strategic and International Management from the University of St. Gallen in 2019.

Selected Publications

  • Bouwer, A. (2021). Under which Conditions are Humans Motivated to Delegate Tasks to AI? A Taxonomy on the Human Emotional State Driving the Motivation for AI Delegation.
  • Bouwer, A., & Hildebrand, C. A. (2020). Consumer Resistance to Creative Artificial Intelligence.
  • Bouwer, A., & Hildebrand, C. A. (2019). Lay Beliefs on Artificial Intelligence.