IBT publishes first paper on non-fungible tokens (NFTs) in marketing, thus introducing the broader field of “crypto-marketing”
IBT professors teach the prestigious CEMS class on artificial intelligence and behavioral science, generating great excitement among students.
IBT researchers will present their latest findings at the intersection of technology and consumer psychology at EMAC 2022
Swiss newspapers cover research by Emanuel de Bellis and Jonas Görgen on perception and use of smart products
Doctoral student Sarah Kritzler joins the IBT for a research stay to work with Clemens Stachl on predicting life outcomes using mobile sensing data.
IBT publishes second edition of the Smart Products Report, a large-scale study on the use and perception of smart products
The IBT utilizes a fully equipped lab with infrastructure to capture a broad range of implicit and explicit measures, from extracting physiological skin conductance, to assessing the arousal of a person, to audio recording devices, and extracting vocal features for emotion detection in the human voice.
The IBT offers an interdisciplinary, inclusive, and English-speaking work environment that puts a strong emphasis on collaboration and continuous learning. The team consists of researchers from 10+ nationalities.
The IBT is supported by internal and external stakeholders who provide important external perspectives on behavioral science and technology, shaping the future trajectory of the IBT.
LEARN MORE ABOUT US
The Institute of Behavioral Science & Technology at the University of St. Gallen (IBT-HSG) is an interdisciplinary research institute that conducts world-class research to understand, predict, and improve the human-technology relationship. Our vision is to contribute reliable and fact-based scientific insights on how technology shapes the way how humans think, behave, and decide. Our work has a measurable impact for science, public policy, corporate action, and society at large.