IBT professors teach the prestigious CEMS class on artificial intelligence and behavioral science, generating great excitement among students.

From determining the musical characteristics of a Grammy‑awarded hit song to training a social robot that interacts with elderly people, artificial intelligence (AI) is as useful as it is ubiquitous. Considering its huge potential, business leaders need to attain a practical grounding in AI and its underlying techniques and methods, in order to effectively take advantage of it and navigate the challenges associated with its implementation. Yet despite AIʹs omnipresence, few truly understand what is going on under the hood of these complex algorithms and how they impact individuals, firms, and society at large.

This course provides students with a better understanding of the opportunities that have arisen and will arise from artificial intelligence from an interdisciplinary perspective grounded in the behavioral sciences. The course combines insights from psychology, consumer research, human-computer interaction, natural language processing, and related disciplines. Importantly, the course fosters the methodological skills students need to fully realize the potential of AI.

Throughout the course, students will use the statistical program R to deal with data. By taking this course, students will learn how to measure and quantify everyday behavior, which is of great use in a growing number of industries. The overall learning objective is to improve students’ analytical skills while increasing their understanding of the impact of AI on individuals, businesses, and society. The course is offered by the Institute of Behavioral Science and Technology at the University of St. Gallen (IBT-HSG) and is exclusively for CEMS students.

 

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