Institute of Behavioral Science
and Technology

From Insight to Impact

The Institute of Behavioral Science and Technology is an interdisciplinary research institute at the University of St.Gallen where behavioral science meets emerging technology. We conduct high-impact, evidence-based research to understand, predict, and improve the human-technology relationship.

Strategic Pillars

Interdisciplinary Excellence

We integrate psychological, computational, and geographical sciences to build a holistic understanding of human behavior in the context of established and emerging technologies. By bridging these fields, we create more robust insights than any single discipline could provide.

Evidence-based Innovation

We rely on robust scientific methods, combining experiments, behavioral data, sensing technologies, and computational approaches to study human-technology interactions in realistic settings.

Human-centered Perspective

We focus on the consequences of technology for consumers, workers, organizations, and communities, including trust, autonomy, well-being, fairness, and decision quality.

Actionable Insights for Business & Policy 

We translate research findings into real-world tools and design principles. Our research informs corporate strategy, helps policymakers address societal challenges like regional inequality, and supports industry and policy leaders in designing more effective AI systems.