Jenny Zimmermann is a Ph.D. candidate at the Institute of Behavioral Science and Technology at the University of St.Gallen. She received a national scholarship for a research stay at Rotterdam School of Management, Erasmus University. In her dissertation, Jenny investigates consumer perceptions of autonomous technologies. She is particularly interested in how product relationships evolve from higher levels of product autonomy (as evidenced by nicknaming practices). Additionally, Jenny investigates how product perceptions change as a result of specific features of new technologies, such as their ability to move autonomously.
Jenny earned a Bachelor of Science in Physics from Heidelberg University and a Master of Science in Physics and Management from the University of Ulm.
Selected Publications
- Zimmermann, Jenny L.*, Emanuel de Bellis, Reto Hofstetter, and Stefano Puntoni (2022), ”Meet Robbie: Consequences of Nicknaming Autonomous Products,” paper presented at the Association for Consumer Research (ACR) conference, Denver.
- Zimmermann, Jenny L.*, Emanuel de Bellis, Reto Hofstetter, and Stefano Puntoni (2022), ”Regaining Control over Autonomous Products with Nicknames,” paper presented at the Theory and Practice in Marketing (TPM) conference, Atlanta.
- Zimmermann, Jenny L.*, Emanuel de Bellis, Reto Hofstetter, and Stefano Puntoni (2021), ”Cleaning with Dustin Bieber: Nicknaming Autonomous Products and the Effect of Coopetition,” paper presented at the American Psychological Association’s conference on Technology, Mind, & Society (TMS), online.
- Zimmermann, Jenny L., Jonas Görgen, Emanuel de Bellis, and Reto Hofstetter (2022), “Smart Products Report 2022,” industry report.
- Zimmermann, Jenny L. (2021), ”Data Competitions: Crowdsourcing with Data Science Platforms,” in The Machine Age of Customer Insight, Emerald Publishing Limited, Bingley, 183-197, ed. Martin Einhorn, Michael Löffler, Andreas Herrmann, Emanuel de Bellis, and Pia Burghartz.
- Zimmermann, Jenny L., Melanie Clegg, Emanuel de Bellis, and Reto Hofstetter (2020), ”Wenn sich Produkte selbstständig machen — Handlungsempfehlungen zur Adoption von smarten Produkten,” Schweizerische Gesellschaft für Marketing Forschungsreihe.
- Zimmermann, Jenny L., Melanie Clegg, Emanuel de Bellis, and Reto Hofstetter (2020), “Smart Products Report 2020,” industry report.
- Scharfenberger, Philipp, Jan R. Landwehr, Claire I. Tsai, Jenny L. Zimmermann, Andreas Herrmann, and Ann L. McGill (2020), ”How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities,” Journal of Marketing Behavior, 4 (2-4), 173-202.
