Jonas Görgen is a PhD Candidate at the Institute of Behavioral Science and Technology at the University of St. Gallen, where he studies post-adoption consumer behavior, exploring how people use, respond to, shape, and are influenced by new technologies. He holds degrees in business with a specialization in marketing from the Universities of Mannheim and St. Gallen and has been visiting the University of Toronto and, currently, the Wharton School, University of Pennsylvania. His research has been published in the International Journal of Research in Marketing and MIT Sloan Management Review, presented at leading academic conferences, and recognized with awards from the Marketing Science Institute and the Swiss Academy of Marketing Science, among others.
