IBT publishes first paper on non-fungible tokens (NFTs) in marketing, thus introducing the broader field of “crypto-marketing”
IBT professors teach the prestigious CEMS class on artificial intelligence and behavioral science, generating great excitement among students.
IBT researchers will present their latest findings at the intersection of technology and consumer psychology at EMAC 2022
Swiss newspapers cover research by Emanuel de Bellis and Jonas Görgen on perception and use of smart products
Doctoral student Sarah Kritzler joins the IBT for a research stay to work with Clemens Stachl on predicting life outcomes using mobile sensing data.
IBT publishes second edition of the Smart Products Report, a large-scale study on the use and perception of smart products
A study from the University of St.Gallen suggests that language use in instant messages allows for the prediction of users’ age and gender.
IBT researchers participate at the Second Swiss Academy of Marketing Science Conference in Lucerne.
IBT researchers participate in First International Symposium on Crypto-Marketing
Emanuel de Bellis receives recognition for his research on autonomous shopping systems
New JEEA paper by Cacault, Hildebrand, Lucchetti, and Pellizzari shows that remote learning can harm weaker students.
We are pleased to announce that Christian Hildebrand was selected to join the Editorial Review Board of the International Journal of Research in Marketing (IJRM).
IBT publishes new book on how customer insights are transforming in the age of machine learning
IBT hosts virtual workshop with mymuesli and Rotterdam School of Management
Clemens Stachl gives a radio interview for HR2 Kultur “Der Tag”
Christian Hildebrand was ranked within the “Top 100” economists and management researchers by Wirtschaftswoche
We are pleased to announce that Christian Hildebrand was selected to join the Editorial Review Board of the Journal of Consumer Research.
Clemens Stachl, Timo Koch, and Peter Romero published an article in Computers in Human Behavior, titled “Age and gender in language, emoji, and emoticon usage in instant messages”
On August 9th, IBT finally moved into its new freshly-refurbished premises at Torstrasse 25, St. Gallen
Fotis Efthymiou, doctoral candidate at IBT, published a research paper at Marketing Review St. Gallen, 2021 titled “Engineering power attributions in conversational agents: the unexplored impact of vocal vibrato and vocal tract length.
Together with two other phd students from the Institute for Marketing and Customer Insight, our doctoral student Meike Zehnle receives funding for spending a writing retreat at Lake Walen.
Meike Zehnle was accepted for presenting her research on conversational survey interfaces at the TMS conference that will take place virtually in November 2021.
IBT informs teenage students about the benefits and detriments of the latest technologies.
Newly assembled IBT team goes on an exciting three-day hiking adventure in the “Appenzellerland”, including stunning mountain views & amazing food.
Prof. Dr. Clemens Stachl receives with his team the best paper award from the German Society for Online Research!
Prof. Dr. Clemens Stachl holds the position of Associate Professor of Behavioral Science at the University of St.Gallen since 1 August 2021.
IBT team presents their research in ACR 2020