Sophia Prix is a Research Associate and PhD Candidate at the Institute of Behavioral Science and Technology at the University of St. Gallen. Her main research area lies in how new technologies can be leveraged to better understand and predict human behavior and psychological functioning. She is currently working on how human relationships can be transferred to autonomous products to increase performance and collaboration. Likewise, she is interested in how behavioral interventions potentially affect decision-making and consumer behavior, but also compliance and action-taking regarding sustainability.
Sophia received a Bachelor of Science in Psychology from the University of Strasbourg. After that she completed a Master of Science in Psychology with a specialization in Social, Economic, and Decision-making Psychology from the University of Basel.
When not doing research, Sophia enjoys traveling and hiking in the Swiss alps. Further, she is a passionate piano player and enjoys painting and crafting.